Business Support

As the largest NPR member station in the Puget Sound, KUOW reaches an influential, highly engaged, and inspired community on multiple platforms, including broadcast, podcasts, live streaming, KUOW.org, newsletters, and events. Business Support sponsor messaging raises awareness and builds brand loyalty among discerning consumers, business owners, and community leaders. This valuable audience is hard to reach in other media.

WHAT WE OFFER

Expanded Platforms in an Evolving Media Landscape

As the media landscape evolves, KUOW is meeting listeners through expanded platforms including online, podcasts, audio streaming, and events, while continuing to be a top performer in the market for broadcast listening.

Brand Trust: The Public Media Halo Effect

Your brand will benefit from public media’s halo effect: audiences assign the favorable attributes they associate with public media to your brand, promoting your brand as credible, trustworthy, quality-oriented, and community-minded. KUOW also delivers messaging in a clutter-free environment; listeners value the non-commercial aspect of public radio, in which they hear an average of less than two minutes per hour of underwriting spots, compared to 12–18 minutes on commercial stations.

A Unique, Engaged Audience

KUOW listeners consider their local NPR station a valuable community resource, and our listenership is made up of a highly-engaged community of influential thought leaders: an educated, affluent, professional, cultured, philanthropically-minded audience that is difficult to reach with other media.

RESOURCES

COPYWRITING GUIDELINES

Your KUOW account manager will work with you to create an announcement that will convey your message and ensure compliance with Federal Communications Commission (FCC) regulations. Read our copywriting guidelines.

BROADCAST COVERAGE

KUOW's powerful 100,000-watt signal broadcasting at 94.9 FM originates from our transmitter on Seattle's Capitol Hill and reaches east to the Cascade Mountains, west to the Olympics, south into Pierce and Thurston counties, and north into Snohomish, Skagit, and Island counties.

While much of the Bellingham area is served by KUOW 94.9 FM, some listeners may receive a stronger signal from our transmitter in Bellingham on KQOW 90.3 FM.

This map is a representation of signal coverage. FCC coverage maps for 94.9 FM, 90.3 FM, and 1340 AM are available on request.