News & Stories Business Unlocking the Gen Z consumer Ailsa Chang Jeffrey Pierre Patrick Jarenwattananon September 29, 2025 / 2:18 pm As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. Why you can trust KUOW Recommended Stories Amazon to close Amazon Go and Amazon Fresh to concentrate on Whole Foods and grocery delivery January 27, 2026 Tech layoffs drive Seattle-area unemployment above 5% January 21, 2026 Could fewer shops lead to lower housing costs in Washington? Gov. Ferguson hopes so January 15, 2026
Amazon to close Amazon Go and Amazon Fresh to concentrate on Whole Foods and grocery delivery January 27, 2026
