What Cognitive Science Teaches Us About Writing Well
Steven Pinker's book "The Sense of Style."
Ross Reynolds speaks with cognitive scientist Steven Pinker, who is both a fan and critic of writing style guides. He’s now written his own: “The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century!” He says many authors of style guides don’t understand the cognitive biases that lead to us write poorly.
