What will it take for Boeing to rebuild its reputation?
Boeing’s struggles feel a little more personal to Seattleites, and those struggles have been huge.
From the design problems that caused catastrophic, deadly crashes of two 737 Max 8s in 2018 and 2019 to the manufacturing and quality control missteps that led to a door plug bursting off of a Max 9 last month, the company has come to the most existential crisis point in its history.
CEO Dave Calhoun said on an earnings call Wednesday that Boeing is "accountable for what happened.”
RELATED: Boeing takes responsibility for 737 Max 9 failure: 'We caused the problem'
In an interview with CNBC, Calhoun added that the company’s full attention is on making sure Boeing never has a safety escape again.
So what does the company need to do to turn things around? And how should Boeing begin to rebuild a reputation for quality and safety, after its series of high profile failures?
Soundside host Libby Denkmann dug into those questions with an expert panel of industry consultants and a business analyst.
Listen to the full panel by clicking the "play" button at the top of the segment.
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Libby Denkmann
Host, Soundside
Libby Denkmann joined KUOW in December 2021 as the host of the midday show Soundside. She’s a native Pacific Northwesterner who grew up in Redmond, graduated from the University of Washington, and covered local news as a producer and reporter with KIRO Radio.
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Noel Gasca
Producer, Soundside
Noel is a producer for KUOW’s midday show Soundside. Prior to joining Soundside, Noel worked as an online editor/producer with KUOW’s web team. She’s also a proud graduate of KUOW’s RadioActive program.
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